Friday, 26 February 2021
Hello. I am John Hogan the MD of Crum. Crum as a design studio is an accumulation of many years ( I am now 52 ) of image making. I actually had the concept of Crum when I was a young boy. I remember thinking that it would be a good name because it defined my reasoning at the time. The reasoning that the world and the universe is a massive place, and I am just a tiny speck, but even though I was tiny, I had hope and aspirations for the future, which implied that I was also huge. I then married the analogy of a Crum with the hugeness of aspiration, It was then only a small step to the idea that by devouring the whole of life, left you with a Crum, small but huge at the same time. The logo for this concept for Crum was realised, red denoting the strength and power of the concept of tiny but a part of a massive whole, devoured by everyone. and the grey textured surface denoting the hard but very tasty whole.There is also the satiation concept, in that you have devoured the whole and left a Crum, suggesting that the whole that was devoured in the first place must of been good to only leave a Crum remaining.